Our mission is to provide top-notch service and great prices on the best selection of toys and gifts in the Chicago area.

Come visit us !

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What’s Hot !

Simply through the act of playing, kids experience all kinds of mental, emotional and physical benefits, from improved problem solving, adaptability and attention span to increased empathy, compassion and emotional healing – and even a strengthened immune system!

The Genius Of Play





If you are lucky enough to have children in your life !


   Call for a Spring Catalog!

Holiday Gifts

How to choose a gift !

As your favorite neighborhood toy store, we offer skilled assistance in making careful selections that match a child’s age, abilities and interests. Read our blog for  gift guidance Read  here.


Looking for a hard-working/hard playing enthusiastic new team member 

for the Best Toy Store on the North Shore!